Turn Website Visitors into Booked Clients.
Limited client engagements each month.
Consumer psychology applied to high-value clinic bookings.
Stop Losing Bookings & Revenue to Hidden Conversion Leaks
Combining years of research in consumer psychology, marketing strategy, and user experience, I analyse your website through a trust‑building lens and deliver practical, high‑impact recommendations that improve conversions.
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Reduce friction that blocks conversions and frustrates users
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Strengthen trust and credibility signals that make your brand feel premium
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Help users make clear, confident decisions that drive action
MSc Consumer Psychology,
BA (Hons) 1st Marketing,
IBM UX/UI Design
Miroslava Sakacova
Insights
These are short breakdowns showing how clinic websites are experienced from a customer's perspective, and where trust, clarity, or confidence starts to drop.
They reflect how I review websites in practice, focusing on the points where users hesitate or drop off.
Example analysis only, no affiliation with the clinic shown.
Limited client engagements each month
Your Website Is Where the Decision Is Made
Choosing a clinic is a deeply personal decision.
Research shows patients spend an average of 3 hours weighing their options before booking.
What makes them choose one clinic over another isn't always the best price or the most treatments.
It's the clinic that made them feel safe, understood, and confident enough to take the next step.
Three ways to work together
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Homepage Trust Fix
Identify the 5–7 highest-impact trust and conversion issues on your homepage with clear fixes, delivered within 72 hours.
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Booking Conversion Audit
A full review of your entire website and patient journey to identify exactly where potential patients hesitate, lose trust, or drop off before booking.
Deep Insights
Qualitative research with real potential patients to uncover how they think, feel, and decide whether to book with you.
CLARITY GUARANTEED
Every report delivers insights you can act on immediately.
No vague recommendations, no generic advice.
FAQ
How do I know this will actually improve bookings?
We focus on identifying where potential patients hesitate, lose confidence, or drop off before booking. These are often small but critical points in the journey that influence whether someone follows through or leaves. While results depend on implementation, the recommendations are based on well-established UX and behavioural principles that shape how people make decisions and form trust online.
Do you need access to my website?
No. All insights are based on how visitors experience your website externally, which is where most conversion issues occur.
How is this different from a typical UX audit?
This goes further by identifying where potential patients hesitate, lose confidence, or decide not to book. It looks at your website through the lens of real decision-making, combining UX, trust signals, and behavioural psychology to pinpoint what actually influences booking behaviour.
Is this suitable if my website doesn't get much traffic?
Yes. The focus is on improving how visitors experience your website and make decisions, so that when traffic increases, your site is ready to convert effectively.
"You've got to start with the customer experience and work back toward the technology - not the other way around."
Steve Jobs