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Terms & Conditions

1. Services

Trust by UX provides digital consultancy and informational services focused on website trust, conversion optimisation, and user experience.

Services are offered in two formats:

1.1 Trust & Conversion Index™ (Free Tool)

A complimentary diagnostic quiz designed to highlight potential trust and conversion issues on a website.

This tool is indicative only and provides high-level insights based on general UX and behavioural principles. It does not constitute a full audit or personalised consultancy.

1.2 Trust & Conversion Review™ (Paid Service)

A bespoke website analysis service focused on identifying trust, clarity, and conversion barriers that may be impacting user behaviour and bookings.

This service may include:

  • Full website and booking-flow analysis

  • Trust, clarity, and friction assessment

  • Prioritised list of improvements (high → medium → low impact)

  • Psychology-informed recommendations

  • Optional short video walkthrough

  • Delivery within 5–7 working days

  • 7 days of post-delivery clarification support


This service is advisory in nature and does not include implementation of any technical or design changes.


2. Nature of Services

All services provided by Trust by UX are advisory and educational in nature. They are based on UX principles, behavioural psychology, and professional experience in digital experience analysis.

No service constitutes legal, financial, or guaranteed performance advice.


3. Delivery

  • Trust & Conversion Review™ is delivered within 5–7 working days following receipt of full payment and required information.

  • Timelines may extend if client inputs are delayed or incomplete.


4. Client Responsibilities

Clients agree to provide accurate and complete information where required, including website URLs, business context, and any relevant materials requested during onboarding.

Failure to provide necessary information may delay or limit the quality of the service delivered.


5. Results Disclaimer

All recommendations are based on established UX principles and behavioural psychology.

Trust by UX does not guarantee specific outcomes, including but not limited to:

  • increased bookings

  • increased revenue

  • improved conversion rates

Business performance depends on multiple external factors, including implementation, pricing, marketing, competition, and operational execution.


6. Payment Terms

All services require full payment in advance unless otherwise agreed in writing.

Payments are processed securely via Stripe or other approved payment providers.

7. Refunds & Satisfaction

Due to the digital and advisory nature of services:

  • Refunds are not provided once work has commenced

  • If concerns arise after delivery, clients may request clarification within 7 days

  • Trust by UX will, where appropriate, provide reasonable clarification or minor refinements to ensure understanding of delivered insights

Refunds are not guaranteed and are assessed on a case-by-case basis.


8. Intellectual Property

All materials, reports, frameworks, and insights remain the intellectual property of Trust by UX unless otherwise agreed in writing.

Clients are granted a non-transferable licence to use delivered materials internally for the purpose of improving their own website and business operations.

Sharing, resale, publication, or distribution of materials to third parties (including agencies) is not permitted without prior written consent.

9. Right to Refuse Service

Trust by UX reserves the right to refuse or discontinue any service at its discretion.

Where payment has been received but work has not commenced, a full refund will be issued.

10. Governing Law

These Terms are governed by the laws of England and Wales.

11. Contact

For any queries relating to these Terms, please contact:
miroslava@trustbyux.com